Mobile Websites
Mobile Websites are no longer a nice extra for businesses to have. With over half of all searches happening from mobile devices businesses can no longer afford not to have a mobile optimized websites. Many traditional websites don’t work with mobile devices at all and the majority of the others only partially work.
Most sites are to large and to graphic intensive for a mobile browser. This causes several issues. The majority of mobile phones have limited monthly bandwidth available to them. If a mobile browser enters a traditional site that is large and full of graphics it could cost that user a lot of money just to view the site. Another issue is that most traditional sites are built using code that is not supported by the mobile phones browser and either looks bad or is difficult or impossible to navigate.
Companies that do not yet have a mobile optimized site is wasting a lot of potential foot traffic and profits. This is because traditional sites are wasting up to half of their traffic by not being mobile optimized, forcing visitors to get frustrated and leave the site.
Mobile searchers are looking for different information that desktop searchers are. They usually just need directions to your location or your hours of operation. They may just want to see a menu or something simple like that. By making these options available to the mobile browser you will be accommodating a large and ever growing segment of your potential customer base.
For more information becoming mobile optimized please contact us.