Text Marketing Case Study – Carrabba’s Italian Grill

This is a condensed overview of  a case study found at MobileMarketer.com

This four week long SMS text campaign was conducted by Carrabba’s Italian Grill, Tampa Florida.  The goal of the campaign was to achieve a 5% redemption rate from the text offers sent.  The actual redemption rate for the campaign was an amazing 35%.

Please visit  MobileMarketer.com to see the full case study.